Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it.

• This CRM software enables user to maintain 3 types of company contacts:
  1. Individual
  2. Family
  3. Company
• Multiple addresses, emails and numbers can be maintained for each company contact.
• A contact can be assigned tags.
• User can create company events and invitations.